Testing the quality of design
At first, I was thinking of only designing about half of what I actually ended up doing. I really just thought about doing 3-6 campaign posters and designing the logo for a make up brand. After thinking it through, with my timescale that I had, I then realized that I thought I would have more time than originally thought, but I also wanted to push myself that little further to get that wow factor. So even by just thinking this through alone, I knew that the quality of the design and overall view of the project as a whole would look and be bigger and better than what I was going to be doing when I first wrote the proposal for my final major piece. I spent a lot of time doing illustrations for the project, as I have shown in my blog and an example here (fig. 1) Just one of many illustrations that I have done and developed for this project. I have only chosen to go ahead with a few of the illustrations because I think a brand like this needs continuity and will become recognizable with a style of illustration but also with a certain image. So for my brand, I would expect it would be the face that has appeared many times on the wall paper because to me this is a unique selling point for what the brand could be. As I have incorporated this within every piece I have done for my final major piece.
The latest design for the elements of my final major all have the same style and therefore I think looks really good as a whole. What I have also stated in my evaluation for the final major piece is that I think if I was to see for example just one of my posters alone in a shop window, then I don’t think it would look out of place, they could all be stand alone pieces, working as an advertisement in their own right but I also think that they could all work as a collective. Putting all of my print outs together I can see how well I think that they will do in my final show, all up on my board together, I think they will be eye catching with the colour and also the individuality of illustration.
The posters that I have designed, one was advertising mascara and the other is lipstick. Showing these seperately to friends and family, I thought would give me the ideal reaction as to what I would get in the public. Along the way of developing these posters, I was documenting my progress on my blog, which friends from my course looked at and gave me snippets of advice on how I could improve sections. I took these into account did quick tests alone to see why it was they thought that. I did a similar routine with the wallpaper, I developed this after the posters as I wanted to get a style of the brand right first without doing a massive file for the wallpaper and then get feedback which tells me that the wallpaper isn’t working and people aren’t quite understanding it.
Testing with the audience
Adding colour to my work this time around I think will definitely make a massive difference to what reaction I will get from the audience. Like I have said in the previous section, I had shown classmates my work and the reaction that I got was positive with a few suggestions here and there about what they thought that I could do to improve the piece. I decided to take these into consideration and think about what the viewers had thought. I also showed a few friends (who are not involved in the project for an outside opinion and point of view) and the reaction that I got from them was good also, that they were drawn by the illustration factor of the brand and the boldness of parts of the colour also made them look at the piece. I have also shown both sets of people my wall paper and they both think that this would look really good in a make up shop environment. They think that the white space on this would make the shop feel clean and clinical like a cosmetics area should feel as the products will be coming into contact with the skin. I also think that it is important that it seems homely and the customers would feel like they could relax, thats where I think the soft and bold colours come in and work well. If I was to go further and design the whole product range and design the whole interior of the shop then I think the wallpaper would look great as a half bordered room, or even just 1 wall. I think as there is quite a lot going on, on the wallpaper and so therefore I would want the customers to really look at the one wall and concentrate on smaller aspects instead of being slightly overwhelmed with how busy the shop feels, I think that could scare people away.
Overall I think that the testing with audience has definitely given me the confidence to carry on with my design and ideas. I believe that if I hadn’t of asked along my way, the outcome would be slightly different, maybe not as proud as I am right now either. I think that the steps of asking the audience is vital in any part of design, it gives you reason and knowledge about where you stand with your design, you get so caught up in looking at the design that it becomes normal to the creator, getting an outside view, gives the designer another chance to re-invent it, if the audience aren’t quite getting it as much as you’d wished. Also this counts for testing the quality of the design, it has the same process in developing as the audience need to understand the quality.
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