Further development

Here I am going to show the next step of development with my project.

I have started on designs for my logo. I have done a page of ideas and quick little sketches which I think may work with my drawing style and also along side the type of brand which I want to go for.

I need to choose the target audeince here too. and I have decided to go for a target audience of 18-25. I think that it is a good idea to go for an age range in which I am in, so that I can get the quotes right which I want to use from friends and family of close age.

I am in the process of getting the quotes now, so that I have time in the future to draw and write these out for my designs.

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This next part I am going to show my ideas for my logo design.

This is the page of initial ideas for my logo. I think that I have found the one I really want to use. I think the R with the lipstick for the straight of the letter is perfect for my brand. I am going to experiment with it on photoshop with colour.

These four colour ways with the lipstick  I am really loving. I think its adding a good amount of colour to the logo but it is also showing me. Its showing my style and everything that I have been doing. I am very happy with my logo and I am happy to take this forward to use as a final.

I like the design as its adaptable to fit any colour way. I'm just going to try something else.. to see if it would work without the black lines.

This is an idea that I had for the casing of the lipstick.. I think it works well as looking around the shops, lipstick casing isnt always black and I think I would like to use this for my branding too.

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I have thought about the concept of adding photography in with my illustrations.

I have taken a brief few photos to see if i like the idea of this:

After having a little play with these in Photoshop, I just dont think that this is the way forward for me. I dont think  there is any way that I would like to edit these along side illustration. I know if I had the right equiptment with cameras and lighting, it could have a much better outcome, but as I don't and can't afford to get these things then I would much rather stick to illustration as it is something I really enjoy as well as I feel it can get my personality across better within my work. It is all my work. 

These are the only leaflets that I could find whilst out shopping in Eastbourne. I went to all the counters in Boots in the cosmetics department but a lot of the brands had either bigger ads or had big brand names across the stalls.

I like the design and shape of these leaflets though. I think that for Clinique as a brand, it suits is so well and makes the brand seem clean cut and to the point.

section 3: Project focus

Section 3: Project Focus

From doing all my research for this project I believe that I have gathered a lot of information that has helped and guided me through my ideas so far. I have collected and looked at many advertising posters in magazines which have given me a very good and clear plan about what I need to include on the posters. Also looking into illustrators, I feel as though it has given me a few more ideas with ways I can include colour in my drawings. Adding colour into my drawings is what I feel I have needed to improve on through my 2 years at university, with feedback generally being that there was more needed. So looking at illustrators I think it has helped me see ways I can keep to what I like and how I design but also just to add that little extra 'push' to get it that slight bit more noticed if it was among other drawings. I have also done the research into wallpaper design, I wanted to get the research for this in order to get an idea about how patterns are made to match up. I need to make sure that when I make my final patterns, I need to get them to be able to match up to each other for the next sheet. 

The way that the research has impacted my work is that it has made me develop more and at first I was only thinking about making some posters for the advertising campaign for a new brand along with the logo, but after doing my research for the adverts, I just wanted to go a little more further with the idea, and push myself into doing something on a bigger scale to what I have done before. It is going to be tricky to get the wallpaper perfectly lined as I have never done anything similar to this, but I think once in a while its good to push myself and try new things.

From the research i've done I have learnt a few things, one being that when I put in the research time  and make my self a timetable, I feel as though I can enjoy the research part more than I am usually. I tend to feel like I need to get the research part done quickly, but by making sure I put aside enough time, now I feel very confident in what I am doing. I think I did this because I made the brief myself and I felt a lot more in control than I have done before. Another thing that I think I have learnt whilst focusing on this project is that I really enjoy the drawing process of lettering. I like to create a font that can be used just on my work, I really like the effect of hand drawn type and the way that it can be seen as simple but I also like it because of the quality is quite rough but also unique.

As said before, my project has changed for the better after doing my research. I have developed my idea further in a way that I had added more on to it in a way of design. I am still carrying on with my initial idea, but I wanted to try something new and would be a lot more interesting. I can visualize what I would like my piece to look like in my final show and I can just see it looking ten times better than I was originally planning with my first idea. So I think that the research has definitely given me the right eye for detail and direction. 

Wallpaper research

I am collected samples of wallpaper from Farrow and Ball. I am getting the right measure that are used on general wallpaper so that I can get this all correct. I want my wallpaper to be viewed as thought it could really be used, even if it is being made for a shop interior, it could be used else where, for example a young teens bedroom would be perfect.
But it also needs to be right in the way that the pattern on the paper needs to be perfectly in line so that it can be matched up to connect to the next sheet of wallpaper.

Here are the ones that I have collected.

The following wallpaper sames are from Farrow & Ball:

These two I ordered samples of because I believe that they relate well to my designs in the way they are quite simple with a lot of white space.

I see a lot of wallpapers in shops and also in peoples houses which have a lot of white or plain space and so I think I want to use this for my design on the wall paper. I think that it will work well but even though I plan on using colour within my design I want to make sure that they space is used correctly and efficiently.

I am going to look into getting my wallpaper printed on to the correct type of paper. I think that will also give it that little more authenticity that it could well be used in a shop/interior.

Research - relevant illustrators

I am doing a little more research now into different ways in which I can develop my ideas with colour and experimenting. I am researching some illustrators that I have been following for a while, and watching what their work does and how its developing. One illustrator which I particularly like is Natalie Lines (http://www.natalielines.co.uk/) I just love her style and the simplicity of all her work. The detail is so great but the simple colour ways she uses really inspires me. 

All of the above images are from http://www.natalielines.co.uk/

The make up drawings here are really relevant to my work and the kind of finish I am aiming to get in the final outcome. I want to put my own style into these but I am also striving towards experimenting with my pens and paints to get a more colourful and exciting look to them. 

Natalie Lines here always seems to get the perfect amount of colour in all her work and I am looking closely into her technique and what colour she uses to achieve this.

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This next illustrator is Carole Wilmet.

I have been looking at her work online for a while also and I absolutely love her style.
Her style is quite similar to Natalie Lines that I just looked at but they are different in their own ways.

The previous three images are from 

http://www.carolewilmet.com/comm-2012.html

These three pieces are 2012 commissioned pieces for various brands.
Although her style is alot more detailed than mine, that is what I have loved when seeing her work. I feel like it could be an old style photograph almost with the lovely feel of the hand drawn illustration too. I like the colour that has been put in and where it is put in, it has obviously been thought out well and placed perfectly to have the right amount of grey scale and also brightness in the pieces.

The three previous images are from

http://www.carolewilmet.com/comm-2011.html

These are also commissioned pieces but are from 2011.

The make up piece at the bottom is what I am looking at closely here. I am looking at how precise she has drawn them, as I feel like I need my drawings to be recognisable of what the product will be by just a drawing. That is important for my show, as I won't actually be making the products, I am simply making the logo, 1-2 campaign posters and the wallpaper.

Futher ideas and development

I have decided to tweak my idea slightly at this point. I am going to add an aspect of more of an interior design with graphic design by designing a wall paper that could be used within the shop or concession of the make up brand. I am going to lower the amount of campaign posters that I am going to make, by only making 1 and then I shall make the logo for the brand along with a wall paper.
I am aiming to make the wallpaper a 'iconic' part of what will make the brand. It will include the logo and I shall also include some cosmetic items - which will also be used on the campaign poster.

So here I am going to document ideas and bits of research for interiors and interiors of cosmetic shops and concessions.

MAC 

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcNr-s3BxRizAv46xXYj9ZhK9tdyct2vLyCRUVASCqV0BjXjdfXBS1F2SMfW8c-46rFOFVeXYOUyJWWLsuSO_NzRAcSdyf-bdxclxnB-2cxc-TKQ64lHYnI-jEIZYHx1dHdFDMMCUtXsc/s640/Mac-stores-Curacao-interior1.jpg

Looking here at the image of the interior of a MAC shop, you can see here that it is all quite dark and simplistic. The bursts of colour that appear from all the poster around the store is what attract people, also the lighting plays a massive part in the interiors of this shop. In MAC shops that I have been into myself, it has looked very similar but I felt at ease in there, because it felt stylish and up market. 

Benefit  

http://www.urbanwalkabout.com/img/bus/benefit03.jpg

http://www.designweek.co.uk/Pictures/web/b/c/i/Benefit-Boutique-Soh_482.JPG

From looking at the interior of the make up brand benefit shop, I really like the pink, girly and feminine feel it has to it. It would make women and younger girls feel at ease I feel. I like the floral walls that are in here, I think it gives a feel of 'girls only' like you would have on bedroom doors when your a young girl, trying out make up from mummy's box for the first time. By looking at this, it brings you to a world where women will all unite and link and talk together about the main thing on their mind at that present moment.. and that is make up and the amazing process of beautifying themselves.

Looking at the two shops together there are main very obvious differences, but they the end product is the same. They have very different ways of portraying make up through the interiors. Mac has a more grown up feel, sophisticated, high class and sleek. I am not saying that Benefit does not have this effect, but it has a more 'homely' feel to its surroundings.

I need to work out what type of market I would like to aim towards. I am going to do some drawings and designing and see where it takes me with imagination with drawings. I am going to make a list of names that I could use for the branding, I want to use something that has a meaning and links to make up.

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I am made a list of names that I quickly made that could be possible names for my brand:

I tried to go for words which could all mean beauty, or a word that could be the process of beautifying. 

I have decided to experiment with the word RITUAL.

I have looked up a meaning for this and I think that it could work for the brand.

'A religious or solemn ceremony consisting of a series of actions performed according to a prescribed order.'

Meaning doing make up is a daily ritual. 

I am also thinking of having 'made up' quotes that could be included, such as 

'concealer, bronzer, mascara is my daily ritual'

'foundation, eye liner, blusher and mascara is mine!'

I was thinking of including these in the campaign and wallpaper. I think it could add a lovely personal touch to it. Everyone has their own little things they do when applying make up, we all have personal favourites and favourite ways of doing our make up.

If I was to go ahead and include this type of thing in my work, I would like it done in a hand writing, and so I think it would be a great idea to ask around friends and family to write what it is they do in the mornings, in hand written fonts, their own handwriting, this way I think it would really add a little some thing extra and personal to the branding!

Here I have just had a little play around with the word ritual on some make up containers.

The first image along with the pots of make up are a few words that I experimented with. I want to have the hand drawn look to the font too so I think that i would like to drawn the font too. 

I am going to develop the logo next, I am going to have a definite name firstly and I will go from there. I need to choose a name which can easily portray make up and beauty.

section 2: Research field of study

Jessica Moane

Section 2: Research Field of Study

The methods of research that I have conducted in this project started by looking through magazines. I closely looked at the relationship between each advertisement to see the type of direction that they have taken, depending on the brand and company style. From looking through these and I can see what type of target audience the different brands go for. For example, Rimmel as a brand, from its advertising, all the make up and ideas seem bright and exciting which I would associate with being young. It would appear that the target audience for this brand is 18-30, Although Kate Moss is and has been a model for Rimmel for sometime and is older than the target buyer, she is a role model and younger girls instantly recognise her, therefore will feel they could look older and more mature - If Kate Moss wears this, then so can I, type of attitude. Looking at Loreal also, their advertisements seemed to be swaying more towards the older market. Although the models seem to look young, the models are 25-30 and above. Loreal’s price range is also slightly higher than Rimmel, which would mean that they go for the ‘working lady’ rather than ‘pocket money’ make up which some of Rimmel's potentially could be. Those are examples of what I have been looking at and I have then looked into what I believe the clients needs from the design of my brand. I think that with campaigns, clients need mainly to see the product clearly. They also need an example on the page of what the product looks like on. I can see that those are the two main priorities of the make up advertising world. Soon, I am going to be starting to design my logo and brand as a whole and in the logo, I think I would like to incorporate some make up in to the actual logo, so it is instantly known that this brand is a make up brand. Brands such as MAC can get away with having the one word, as they are so well known, there is no need for anything else. But for my brand, as I am going to be using illustration for the campaign and wall paper, I would like to make this in the logo in order to get a certain style going, through out all my parts of the project. I want it to be different to other make up brands that I have researched, still keeping it simple like a lot of brands, but in my own way.

 I want to create something unusual and personal, that hasn’t been included in these brands I have been looking into for research. I have looked into styles of drawing similar to mine and looking into different ways in which I could experiment with and also develop my skills. Such as an illustrator called Natalie Lines, she has a beautiful style of drawing which would sit well with the theme I am going for, she illustrates for Company magazine. What I like about her style is that some has been illustrated and other parts of the image has been digitally illustrated, so combining the two, I think works really well and could work perfectly along side what I am aiming to do with colour to show the make up of my pieces. When I looked more into her site, I found other commissions she has had, and has illustrated for In Style magazine, in which she drew make up. Helping me imagine how I could produce drawings of make up, instead of photography, I think this is important for me, for the branding and wallpaper that I want to create for my project. 


Illustration has a certain aspect of it which can be brought through time, the historical aspect of it still can shine through, as it can still be used with out a computer digitally enhancing it. The great thing about illustration now is that it can be manipulated in so many ways using programmes such as Photoshop it can be mass produced, copied and pasted, colour enhancing, colour changing and enlarged among some of the options. Of course, I still appreciate an original illustration, but for my work I am so grateful that I have this kind of access to many different ways of producing work, learning many new skills along the way. 

I have been looking through previous work of my own and I have decided that I to stay true to myself and my work style I am going to create work that can be recognised as mine, I love to look at others work and get inspiration from them, this also helps me get new ideas and skills by seeing and trying them out for myself. I have done some initial drawings for this project already and I am looking closely at these to see where I can develop these and even incorporate them into my logo, campaigns and wallpaper. When I first drew them, I did it for a purpose, simply showing colour on the simple faces that I draw, but I now know that I need to show actual make up and colour. So to now to delve and develop further I am going to try out a technique of using real make up as a tool to draw with. For example, nail varnish to paint hand drawn nails, and eye shadow, in a small eye shadow pot. I feel then this way I can show real colour on the campaigns and wall paper. I also think it might be a beautiful thing to personalise the wall paper once its printed (without colour).

Initial ideas and drawings

Here I am going to document my  first initial ideas and drawings that I do for the development of this project.

Firstly I have gone through magazines and gone a few pieces of tracing paper. I am going to trace a selection of faces (any faces) from my mags, not just faces which are in the mags for make up but also just simple, natural looking girls. Because I can build up the make up..

Here is the first page being developed..

I am actually really pleased with the outcome of these tracings. As shown here I have put some colour into the drawings, I have used watercolour for this small splash of colour. Obviously with make up campaigns and advertisement  colour is very important and so I am going to do some further experiments into using colour more and possibly lots more than I am used to.

Through out my work this past 2 years my work and turned out quite simple, but that is how I like my work to look, I dont want to stray too far from my style and what I like to do, but I also want to push myself into areas that I am not always used to.

I think for me its important that I go ahead and use this opportunity to show that I am capable of trying new things, even at this late stage of the course.

Research

For a start on my research into this project I am going to take a look at womens advertising in general. I want to look in magazines at clothing adverting firstly as I think that make up and clothing advertising all inter links with one another with themes and ideas at some point.

I am going to look at some magazines that I have lying around at home first, to look at some general adverts, whether it be handbags, clothing, make up or jewellery.

The first magazine I am looking through is Marie Claire.

1. The first advert that I come across is a Lancome make-up advert.

It has a large image of Emma Watson on. Her skin looks flawless and her make up is perfect. There is only a small part of the background on show which is just a plain silver (looks like foil) This is linking to her dress which is also silver and by doing this the attention of their viewer is drawn to her bright red lipstick and painted nails.
In the corner of the page is the products that they are advertising. They are what looks like actual size. I think that this could play a vital role in how and where I place the products that I will be advertising.

2. The next advertisement that I see is one from Clinique. They are showing the products on their own, no celebrity and nothing else to grab your attention apart from the colour and the product. There is a few cubes of what looks like jelly before it is melted down, these contrast well with the shape of the colouring balm.

3. Whilst looking through April '13 Glamour magazine (along with the mag I also got a small extra magazine which is 'the ultimate guide to everything beauty') Towards the back of this magazine there is a few spreads on make up. The photography on these pages is what caught my attention.

As you can see from the introducing spread that the lip prints and photograph on the opposite page are purposefully done this way. They have been placed and carefully thought out in a way that will get readers to carry on looking through this feature.
I really like the layout of this. Although I am going to be doing a campaign with posters, I think that it is important for me to be looking else where and how make up is advertised in magazines.

The next page of this feature is also quite striking. I am instantly drawn to the colour of the lipstick in this photograph. I think that also the way that the lips have been pulled down by the finger with is what makes this interesting to me. When looking closely, you can see the liptick that has come off onto the finger and I think that it just adds a little 'normality' to the image. It still looks perfect, but even with the lipstick coming off.

What I also like about the spread is the layout of the opposite page. I think the negative space on the page works wonderfully along with the colour that is going on. It makes the reader look straight to where they want. I think I need to look into this kind of technique when I start to write and begin with ideas.

Following on with this feature I am looking at the next page. This page is based on eye liner. Again the same for this spread with the image, and the negative space, working really well along side each other. The colours that have been chosen on the image as well as the examples of eye liner pencils along the edge of the page.

These next few adverts that I have looked at are all quite a similar layout. By looking through two magazines I saw 3 adverts which all looked quite similar to each other.

Two of these adverts are for the same product. (Mascara - but different types of mascara within the brand) Although I do think that these adverts work well with what they are promoting I think that they are all too similar and I find also quite dull, one of these I didn't actually see when first flicking through the mags when looking for the adverts.

By looking at these three advertisements  I have made the decision that I want to make my campaign bright, vibrant and different. I am going to explore a few more avenues of how other make up brands have done campaigns and launching new ranges. 

I have also got to think about the logo that I am going to design. I need to think of a brand name that I think will be suitable. But firstly, I think I am going to do a few drawings and ideas to get a feel for the kind of style that I am going to aim for.

I am going to go into a few department stores and try to collect a few leaflets, look at how they have advertised in store, I think that looking in the magazines is just as important as looking in the stores, the 'impulse' buy when a woman is out shopping, tends to bring lots more sales, especially with make up, it is a luxury and brands such as MAC, Benefit  Bare Minerals and Dior are in a different league of price ranges to brands such as Rimmel, Maybelline, Barry M and Collection 2000. These kind of brands can range from anything from £1.99 up to around £12 for a foundation where as MAC would easily charge around £20-£25 for a product that supposedly does the same thing. From personal experience  I would always choose the higher priced brands as I feel that these are better quality, I would much rather pay the extra and have a foundation that also has a moisturiser in that will not clog up my skin, being a female, this is very important to most girls I know. So there is going to be a choice that I make about where my brand lays in the pricing range and what my target audience will be. Whether I go for the ladies who will happily spend, or will this brand be for the girls who are maybe buying their first lipstick with their pocket money.

I think that this is a decision that I should make a little later down the line in the project. I want to do a little more research and designing and see where I think that this brand and brand identity will be placed and look right at home.

BOOKS

ONLINE

http://www.visit4ads.com/sitecontent/LG/fullZZZZZZPRW070714151034PIC.jpg

Colourful, attraction from younger market, project blends in with the background. kate moss (slightly older, yet a role model for young girls, young girls know who is she instantly)

http://uk.rimmellondon.com/get-the-look/campaigns/all

Next step of my research I am going to have a look at the MAC drawings which are used for examples of how to apply make up. These are shown in shops by the make up counters to show customers how the make up on show can be used and what it will look like when applied correctly.

http://www.blogcdn.com/www.mydaily.co.uk/media/2011/08/mac-makeup-look-4.jpg

http://www.blogcdn.com/www.mydaily.co.uk/media/2011/08/mac-makeup-look-3.jpg

This kind of drawing really interests me, but it is not what I would choose to draw my self for this project. I think that this works really well for MAC make up as their make up choices can sometimes be quite a harsh look like this one here but with my make up brand I would like it to be a natural but a little bit of bright colour every now and then, like lipsticks or a nail varnish.